Foshan, June 5, 2025​ — Driven by the dual forces of globalization and China's manufacturing transformation and upgrading, Foshan enterprises are accelerating their "going global" efforts with innovative approaches. Recently, Foshan TV aired a special report titled "China's Manufacturing Goes Global: Bihuo Intelligent Supports Cross-Border E-Commerce Enterprise Wanjia Doors & Windows in Brand Globalization, Achieving Global Customer Acquisition", highlighting how the local tech company Bihuo Intelligent is leveraging digital marketing solutions to help traditional manufacturing enterprise Wanjia Doors & Windows achieve global brand expansion. This case not only showcases the transformation of Foshan's manufacturing from "manufacturing" to "smart manufacturing" but also provides a replicable digital transformation path for China's manufacturing sector to go global.

Technology Empowerment: Bihuo Intelligent Builds a New Engine for Cross-Border E-Commerce​

As a tech company specializing in cross-border e-commerce digital marketing, Bihuo Intelligent is revolutionizing the way traditional manufacturing enterprises go global with its independently developed intelligent marketing system. This system integrates big data analytics, AI algorithms, and automated marketing tools, enabling precise identification of market demand differences across more than 200 countries and regions, and providing customized brand promotion strategies for Wanjia Doors & Windows.

"The biggest challenge for traditional manufacturing enterprises going global is how to quickly establish brand recognition and precisely reach target customers," said the CEO of Bihuo Intelligent in an interview. "Our system leverages deep learning of overseas consumers' search habits, aesthetic preferences, and purchasing decision paths to help Wanjia Doors & Windows build global brand influence in a short time." According to reports, the system has successfully helped Wanjia Doors & Windows achieve a 300% increase in brand exposure in North America, Europe, and Southeast Asia, with a 45% boost in inquiry-to-deal conversion rates.

Wanjia Doors & Windows: A Stunning Transformation from Traditional Manufacturing to a Global Brand​

As a locally based smart door and window manufacturing enterprise in Foshan, Wanjia Doors & Windows has focused on the R&D and production of mid-to-high-end system doors and windows since its establishment in 2012. With intensifying domestic market competition and adjustments in the real estate industry, the company began laying out cross-border e-commerce as early as 2020 but initially faced challenges such as low brand awareness and high customer acquisition costs.

Through its collaboration with Bihuo Intelligent, Wanjia Doors & Windows not only digitized its sales channels but also completed a strategic upgrade from product output to brand output. Wan Guoqiang, Chairman of Wanjia Group, stated at the groundbreaking ceremony: "Choosing to collaborate with Bihuo Intelligent is a key step in our globalization strategy. They didn’t just help us solve the 'how to sell' problem—they taught us how to be remembered."

Data shows that with the support of Bihuo Intelligent's system, Wanjia Doors & Windows is expected to achieve cross-border e-commerce sales exceeding 1 billion yuan in 2024, with products sold to over 200 countries and regions worldwide. This achievement has made Wanjia Doors & Windows a model case of Foshan's "cross-border e-commerce + industrial cluster" development model.

Government-Enterprise Collaboration: Foshan Builds a Cross-Border E-Commerce Ecosystem​

Behind the successful collaboration between Wanjia Doors & Windows and Bihuo Intelligent is the cross-border e-commerce support system established by the Foshan municipal government. In recent years, Foshan has deepened its "Five External Linkages" strategy, supporting enterprises in building overseas marketing networks and global layouts.

Liang Jucong, Secretary of the Shishan Town Party Committee, noted: "Wanjia Doors & Windows is a typical example of 'small factory, big trade.' They seized the rapid development opportunities of e-commerce, focused on cross-border e-commerce, and provided valuable insights for Shishan's manufacturing breakthrough." Local governments have created favorable conditions for enterprises like Wanjia to go global through measures such as launching sea-rail combined transport routes, establishing cross-border e-commerce talent innovation parks, and introducing resources from top platforms like Amazon.

A New Paradigm for China's Manufacturing Going Global​

The collaboration between Bihuo Intelligent and Wanjia Doors & Windows represents a new trend in China's manufacturing going global—shifting from pure product output to a comprehensive output of "brand + service + digitalization." This model not only enhances the added value of China's manufacturing but also brings better product experiences to global consumers.

"China's manufacturing is undergoing a transformation from 'cost-effectiveness' to 'value-for-money'," commented industry experts. "Tech companies like Bihuo Intelligent are helping traditional manufacturing enterprises bridge cultural gaps through digital means, achieving true brand globalization. This is an important direction for China's manufacturing transformation and upgrading."

With Wanjia Doors & Windows investing 350 million yuan in a production headquarters base in Shishan, expected to generate annual tax revenue exceeding 25 million yuan, the economic and social benefits of this collaboration will further manifest. In the future, Bihuo Intelligent plans to replicate its successful experience in more traditional manufacturing sectors, helping more "Foshan-made" products become "Foshan-branded" and shine on the global stage.